It’s time to elevate your brand voice

Your business is past the point of using generic templates and finding writers on Fiverr. What you need is a customized and codified system so your team can represent your business accurately and confidently - without sounding like every competitor out there.

Brand Voice and Culture DNA Guides

Is something “off” about your brand voice, but you can’t describe what it is? Or is it in so many different hands that it’s scattered across your platforms with no consistency?

Brand voice is deeper than what’s in any marketing plan or branding guide. It includes tone, the rhythm of the writing, the language you use (and don’t use), styling, and company culture. It conveys how you’re different from competitors and what your values are.

Ever had someone write an email that sounds like a used car salesman when one of your core values is to never press for the sale? Or has someone written a blog post that links to a product on Hobby Lobby's website when you've taken a stand for women's rights?

If you want to accelerate growth and fuel your company’s future, your brand voice needs to represent everything about you - and nothing that isn’t about you.

You need a guide that lays all of this out so your team can write and speak for your business the way you want them to. It’s way more than three adjectives and a few statements.

Brand Voice Copywriting & Storytelling

You got your business off the ground. It wasn’t easy, but here you are!

You’ve got a few employees and everyone pitches in. The sales rep answers the phone. Your assistant puts together a flier. You send out an email.

But what's that over there? A share of a funny meme not related to your business? And that GIF of Elon Musk makes you look silly after you posted last week about his business ethics.

There’s no branded storytelling because too many people have been doing their own interpretation of it. And you need a strong brand voice to bring in the right customers so you can make more revenue. You’re gridlocked. And you aren’t alone.

This stage of business growth is so common that I’ve made it my mission to fill in this gap. Go focus on generating income while I make consistent content that differentiates you from your competitors.

Your brand voice will match your company culture and the right people will find you.

Reign in your scattered brand voice so everyone from customer service to influencers represents your company accurately.

Are we a good fit?

I don’t want to waste your time—or mine! I have certain ethics and boundaries I stand by in my business (hint: I don’t do racism, anti-science, or unethical business practices like link stuffing) and I know you do, too.

So here’s the type of folks I have the best working relationship with.

You know exactly what your business offers (and what it doesn’t). There’s no more experimentation or throwing offers out randomly to see what sticks.

You are ready to have a plan so you can trust others to take the brand’s voice forward without you.

You’re 100% ready to stop being the bottleneck for content and can’t wait to focus on the bigger vision of the company (this doesn’t mean you aren’t part of the approval, but you won’t be a bottleneck for things getting done).

You feel scattered across your platforms because your brand’s voice is no longer solely in your hands. The company's culture, reputation, and differentiation are at risk because communications are spread amongst too many people.