MOBILIZE YOUR BRAND VOICE
so it pulls in the right customers
I hear voices.
No, not those voices, silly. Your brand voice. It’s trying to tell you something.
It’s whispering about its inconsistency, its competitor-sameness. It sighs when you describe it inaccurately…again. And it screams when you open Google Docs for another edit.
You’re ready to hand the leash over. And your team, recruiters, and creators are ready to take it, if only they had accurate instructions to go by.
Sharpen your brand’s voice so it represents your business like you want it to
No more wasted time going back-and-forth to get your brand voice right.
Nicole Barham, CEO of Design Your Wealth
"OMG Sandy! At first glance absolutely LOVE!! You did a great job of capturing my voice overall…This is amazing!”
15 years identifying, documenting, and replicating brand voice so everyone from customer service to creative ambassadors can represent your brand accurately.
If they get the voice wrong, they get the brand wrong.
What if Big Bird called someone a bully? Or Capital One wondered about your billfold? What if Skittles did a commercial that was studious?
They would all lose credibility.
You don’t see big companies flub their branding often. That’s because they have codified how they sound—from language unique to the brand to how far they’re willing to go with pop culture references. It differentiates them from their competition and creates a memorable feeling with their customers.
Imagine that you produced a flier that communicated everything your clients need to know about your company. Now, remove the logo. Would they still know who you are?
Successful brands use both their branding and their brand voice to differentiate themselves. It’s not one or the other.
It’s why you know Tesla from Ford or Ben and Jerry’s from Breyers.
To grow, you need to stand out. You need your brand voice to stand with you.
I’m not new at this…
Hi, I’m Sandra…
Your brand voice strategist helping you and your marketing team get your brand voice back into your hands and defined the way you want it to be.
We’ll pull it all back in through communications strategy, brand voice storytelling, and my unique Brand Voice DNA Guides.
No more feeling scattered across your platforms because your brand voice is held across too many roles.
It’s time to reclaim it and set instructions around how to use it.
We’re a brand voice studio in pursuit of an equitable and just world. We do not take lightly what it means to lift up others into their truest and best selves. We believe that you, as leaders, have profound impacts on the lives of your communities. You are ready to transform your industry, break through barriers, or redefine societal norms.
And we’re here to make your brand voice as impactful as your actions.